12 July 2016

Kellogg’s NYC at Times Square

Welcome at Kellogg's NYC

Do you like cereal? You are in luck! Tomorrow opens Kellogg’s NYC (1600 Broadway, New York, NY.) Right on Times Square.
I already went to see if it’s worth a visit. And it is!

Kellogg's NYC

A visit is an experience. You can costumize your own bowl of cereal or choose from special bowls with names like: ‘Berry me in green tea’, ‘the circus’ or ‘the chai line’. I chose ‘The corny blues’. Corn pops, blueberry Jam, Lemon Zest and a pinch of salt. Very sophisticated for a bowl of cereal. You can take a look here, if you want to be sure they have your favorite toppings.

After you ordered (credit cards only!) you’re given a buzzer. When it goes off, you can take your order out of a cabinet.

Tasting the new Kellogg's NYC

Kellogg’s NYC is surprisingly green. Everything is served in biodegradable paper bowls, and the spoons are made of a biodegradable, corn-based plastic.

The design is very clean and tranquil. Because they believe that an experience speaks louder than a bilboard on Times Square, and I think they are right. The artist Steven Fragale made beautiful posters in chalk.

Kellogg's NYC wall art

They are open from 7 am until 11 pm, because it’s always a good time for cereal…

With love from New York,

PS. Every bowl comes with a toy!

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